Monday, May 4, 2009

T-Mobile Public Ads

It's comforting and entertaining to see genuine reactions from regular people, which is why hidden camera ads and ads based on guerilla marketing have grown in popularity. T-mobile has launched a couple of creative, inspiring advertisements with the tagline, "Life's for sharing," based on public displays in the UK.

These campaigns were created by the worldwide advertising agency Saatchi & Saatchi who follows the motto, "Nothing is Impossible." A quick look through their site shows that this worldwide agency is very creative and their work will definitely grab your attention.

Here's the first video that featured a group of choreographed dancers, performing suddenly in a Liverpool station:

The video, captured by hidden cameras around the station, was cut down and featured on prime time on a UK TV station, as was this second video from London at Trafalgar Square just last week. This video only features one song, though apparently multiple songs were sung that day:

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