If you're a urology institute, how do you market your vasectomy service line? It's pretty tough...you can develop one of those cheesy ads that gives a slow montage of a bunch of old dudes playing football, or you can do what Oregon Urology Institute did...
Take advantage of March Madness.
Men who are considering a vasectomy are probably concerned with a dreaded lack of mojo post-op. Well, the Oregon Urology Institute looked at it as...if you're going to get it done, you're going to have to stay home from work for a few days to recover, so why not do it during March Madness? Then you have an excuse to stay home and watch all the games. The transition and recovery will be soothed by the excitement of sport. So the administrator of the clinic made sure to block out a dozen appointment slots for March 19th, the day before tipoff of the tournament, and March 26th, the day before the 2nd week.
Even better is the clinic's team-up with a local radio station who advertised for them. The station promised to send each patient a "recovery kit": sports magazines, free pizza delivery, and a bag of frozen peas.
Tuesday, March 11, 2008
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1 comment:
hahaha a bag of peas... thats definitely advertising at it's finest.
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