Monday, February 8, 2010

Superbowl XLIV Commercials

New Orleans won the Superbowl last night, upsetting the Colts but making most of the country happy for a city that could use an ego boost like a football championship. I'm glad it was a good game, but I certainly was not dazzled by the millions of dollars spent on advertising. First of all, it's tough to think about any company spending millions on a 15, 30 or 60 second spot when our economy is in the toilet. You would think that if one did though, they'd come out with some big guns.

Bud Light is known for being one of the more humorous collections of advertisements and they more or less continued that reputation, though most of them fell flat: the voice box one, the house made of bud light, and the asteroid coming at Earth. However, one of my favorites all night was this one: had a very bizarre spot (the one with the beaver playing violin) which wasn't very memorable. Alternatively, their competition, Careerbuilder, had the other favorite of mine:

Most of the other spots were either very bizarre, subpar or just not good. One or two of the Doritos ads were pretty good, but overall I thought the collection was just OK and found myself questioning why Doritos is pushing advertising so much. The Snickers ad was good but personally I liked their "play on celebrity names" campaign better (Kick your hunger with Adam Nougateri, Get dunked on by Patrick Chewing, etc.) The Google ad was heart-warming of course. The E-Trade ads were good, but not as good as in the past.

So overall, I'm glad the game was good, I'm happy that the Saints won but I definitely was not as impressed with the commercials as I've been in the past.


Mike said...

No way, the autotune one was incredible.

The Google one was okay, but not as good as it could have been:

Kevin said...

The autotune could have been way better; the way they made it was corny.

And yes, that Google spoof is way better. I expect to see a lot of good parodies from that one.

Mike said...

Also, best autotune of all time is here:

Kevin said...

haha yeah, that one's awesome